In this blog I sometimes go on about things that piss me off, such as the number of times they dig up the roads here in Edinburgh (they’re at it again, just down the road), or bad service I’ve received from somewhere, but I also try to post about things that have impressed me, especially the little things that make a difference. One example of the latter was the post about QD Events customer care.
Well, I’ve been doing a little guerrilla marketing recently for JournalTOCs. Not a great deal of stuff, because I’m not paid and I don’t want it to feel like work, but various things, especially when rain stops play at the Test Matches. Most of this marketing effort has involved Twitter. We’re all still learning about how Twitter can be used in various ways, and there’s plenty of advice available from the experts.
The sort of thing I’ve been doing is searching for, and responding to, things on Twitter that are relevant to the JournalTOCs, via @JournalTOCs; trying to build up the number of @JournalTOCs’ Followers; and tweeting things relevant to the fantastic and free JournalTOCs service, where researchers can keep up-to-date. Pretty basic stuff, but you learn as you go along. When done properly, systematic guerrilla marketing can be effective, but it’s time consuming. My efforts are not like that – I potter around, and see what seems to work.
So, I became very aware of someone else who was obviously doing some similar guerrilla marketing for a completely different organisation when I received a Comment in the About of this blog.
As a result of me tweeting earlier that day, to my own Twitter feed:
libram Roddy MacLeod
New Kindle Books Releases
– which I’d done to help draw the attention of Following librarians to a good source of information about new Kindle books, Jeffery Hirono Commented on my About page:
Thank you for your tweet about “New and Upcoming”. Hope you have a happy retirement and great health.
– which was really nice of him! I reckon Jeffrey is monitoring Twitter and probably other social media for mentions of, and links to, ‘New and Upcoming‘. Nothing special about that, but he’s also taken the trouble to click on the link from my Twitter account through to this blog, and then post something personalised to it.
This is impressive guerrilla marketing.
So in my blog About page I responded:
Thanks Jeffery. Not only are you a coder, but you’re also good at marketing.
– and later I also tweeted:
Quick as you like, a second Comment appeared on my blog from Jefferey:
Thank you for the complement and thank you for the new tweet too.