Do you agree that the forthcoming Scottish Referendum is a very important issue?
Do you agree that it will be important to ask the right question in the Referendum?
Do you agree that it will also be important that the question asked in the Referendum is absolutely clear, and in no way a leading question?
Do you agree that a question that starts with “Do you agree…” might just be construed as a slightly leading question?
Do you agree that there may be something in what Professor Robert Cialdini, who is known for his popular book on persuasion and marketing, says when he writes of the proposed Referendum question: “I think it’s loaded and biased because it sends people down a particular cognitive chute designed to locate agreements rather than disagreements. It’s called a one-sided question or a loaded question… [pollsters] for a long time have warned us against those sorts of questions.”